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Home > Articles > LED Backlighting TV in the United States Finally Ranked First in Flat TV Market

LED Backlighting TV in the United States Finally Ranked First in Flat TV Market

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According to the American television company IHS market tracking report, LED backlighting TV flat panel TV shipments of the United States for the first time have the share of the title, mark the television market happened historic transformation. The third quarter LED backlit LCD TV shipments of 4.09 million units, and TV shipments CCFL backlighting is 3.85 million units. LED flashlight and CCFL LCD TV is two main backlighting techniques, and the third quarter LED backlighting occupied 44%, CCFL share of 41%, more than the first time share of LED CCFL. The rest of the 15% market share belongs to plasma TV, this TV need no backlighting.

TV panel LED backlighting is thinner, better quality and power consumption is low, it in flat TV as a share of the market will continue to constantly expand, further down CCFL LCD TV shipments of, as shown in figure 2 shows. The second quarter of 2012 LED TV shipments are expected to reach 5.56 million units and 1.84 million sets of CCFL television only.

IHS thinks that in the future years, brand manufacturers promotion LED technology and LED TV will be as its product line of the standard model, LED backlighting is expected to TV will be shipped double-digit growth. Aggressive pricing strategy, and will also help LED TV market share and attract consumers to buy the TV.

Indeed, LED technology is more kind of size into liquid crystal TV. But, in some categories of share will be higher than other categories. For example, in the 50 inches and larger size categories, its share already high, and in 30 to34 inthe TV share only 15%, because of a size category, with the price of CCFL panel LED the gap between $20.

In 2011, the biggest growth LED field is 42 and 44 inches, this type of LED TV is expected to increase 230%. But if the economic downturn in the coming months, the large size by blow will LED TV most heavily. In the economic downturns, smaller TV the price is low, may be more attractive to consumers.

The United States consumer is buying TV, the main consideration is still whether it contains the function and characteristics of the new TV, but they are all kinds of new features of the degree of preference. For example, with the establishment of a strong brand manufacturer application store to meet the needs of the audience, the Internet connection was no longer perceived as luxury or optional features, but consumers need features. In contrast, IHS data shows, not all consumers are willing to for 120 Hz refresh rate paid more, although consumers know more and more about the features can bring smoother of television.

Because plasma TV is more radical than liquid crystal TV, plasma TV shipments now remained strong. Most of the technical parameters of higher plasma TV and improved its appeal, such as more and more to the whole 1080 p HD, 600 Hz refresh rate and 3 D technology. 50 to 54 inch TV there seems to be the most popular, because of the same size in LCD than has price advantage: according to the company’s American TV IHS price tracking report, in October, 2011 plasma average price is $1214, over the same period, the size of the same liquid crystal is $2085.

But, this year plasma will be shipped fell by 1%, after 2012 is expected to present negative growth. In 2010 its shipments increased 25% strength.

Overall, the third quarter American flat TV shipments have 9.37 million sets, and more than 8.75 million sets of the second quarter growth of 7%. The third quarter, liquid crystal shipments for 7.94 million sets, plasma for 1.43 million sets. The upcoming holiday season could stimulate demand, but at the end of nearly, the price and the weak economy is still have to take into account. So the LED flashlight has a bright future.

 

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