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To Be The World’s Leading Fashion Company!

Our vision

In keeping with the global fashion, JUSTYLE will always make you to find your own style


JUSTYLE—just your style, innovatively blend two of the most fashionable words ‘Just’ and ‘Style’, reflecting the fashion attitude of the city elite.


JUSTYLE is a fashion brand which was established at London. The design concept of its products is from the European fashion style. It absorbs the international fashion elements and concentrates the classic styles of top fashion brand. It draws on the international trends meanwhile reference to the characteristics of Asian men body, allowing customers to enjoy the luxury quality with medium price. Our goal is ‘making the fashion easier’. We advocate that ‘Fashion and the world is flat—a healthy fashion lifestyle across cultures and borders. We innovated an E2E marketing mode in the fashion world, providing fashionable, easy, unique apparel and also providing high quality, convenient, comfortable service experience.


JUSTYLE always sync with the fashion world. Its designer from all over the world frequently have field trips to the world’s fashion city such as London, Paris, Milan, New York, Tokyo etc. They obtain a lot of creative and passionate teamwork from these countries, building a fashionable and unique brand style of JUSTYLE self-confident, elegant, remarkable and brilliant.


As JUSTYLE partner, London Fashion Center founder, Dr. Martin Shoben said: ‘JUSTYLE is keeping up with the global fashion simultaneously, so that you can always find your own style—just your style! To Fit You is the pursuit of my overall life in fashion education and research’.


Brand story

To create an online fashion brand in by using new fashion models and ideas.


In June, 2007, the founder of JUSTYLE Xu Qun and the founder of London Fashion Center Dr. Martin Shoben formed a strategic partnership, founding the brand JUSTYLE, and building the JUSTYLE B2C websites. JUSTYLE, a new generation of international fashion and leisure brands, was born.


In 2008, JUSTYLE ranked the first place in its first year sales. It will be trebled in 2009 by expectation. It was in the top three in the domestic B2C own brand apparel industry. It ranked in the first place of men’s clothing in Taobao Mall. It had become China’s top three leading brands of apparel e-commerce, attracting hundreds of thousands of members.


In June, 2009, in order to expand its international influence, JUSTYLE cooperated with Japanese well-know company. It successfully landed to the Japanese hot online shopping website and was very popular among the local fashion media and Internet. By doing this, it had widely spread our idea—making the fashion easier.


In January, 2010, JUSTYLE became the first e-commerce apparel brand that receives industrial capital investment. It signed a contract with overseas famous fashion e-commerce investor, changing the small capital history of Chinese e-commerce brand. It founded the ZhengShang (Jiaxing) limited company at the well-know foreign trade fashion clothing industry area in Jiaxing, which is also famous for its IBM R&D Labs, National Information Software Centre and rich culture. It built a fast fashion R&D, manufacturing, software and operation headquarters.


Innovation model

Bringing the world’s most fashionable trend into the products, so that consumers can always come up with the fashion easily


China has the world’s largest and most complete production, supply and marketing apparel industry chain, holding the trends of world’s fashion trends. It is enough to turn ‘MADE IN CHINA’ into ‘CREATE IN CHINA’ and achieve a number of international brands. JUSTYLE, with profound cooperate social responsibility makes us insistently catching up the fashion world. Mr Xu Qun is always sticking to his beliefs as he always said: “Garment should be a personalized product, rather than a simple standardized production. We hope that consumers will no longer just be fashion followers, but can really stand on the leading edge to feel fashion.


JUSTYLE created the E2E model in the fashion apparel industry, which is E-commerce to Experience. We provide the latest and richest collection of fashion trend, value-added product, fast and easy shopping experience. Thereby, we make each consumer in the world get their own fashion product synchronized with the global at any time, any place, anywhere through JUDTYLE network and various of channels. By doing this, we can create China’s own fashion brand.

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