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77mm Multi Coated UV Protective Filter

Digg(103) ( 8 Reviews)
US $8.99
Shipping cost: Free Shipping To Shipping cost:   USD$ 0.00 To United states Via Estimate shipping fee
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The UV filter can be left on the lens at all times. If there is only one accessory you will purchase for the lens of your camera or camcorder, this 77mm UV filter should be the one. A UV filter serves to protect your lens from all dust, dirt, scratches and fingerprints. The 77mm Lens Filter also absorbs the Ultraviolet rays of the sun thereby reducing or eliminating distortion. The ultraviolet-blocking filter effectively reduces or eliminates photographic haze in areas where the atmospheric conditions contain a heavy concentration of dust particles, water droplets, and pollution. Filtering out ultraviolet light enables the capture of vivid colors and sharper detail. So what are you still waiting for?
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Product Description

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  • Specifications:

    • 77mm Lens Filter can be used as a protective filter
    • UV Filter absorbs ultraviolet radiation without affecting visible light
    • Multi-coated 77mm UV Filter is effective for reducing distant haze in landscape pictures taken on sunny days, especially when using black-and-white film
    • The 77mm UV Filter has no effect on exposure and little effect on color temperature
    • This is most often outdoors, especially at high altitudes, where the UV-absorbing atmosphere is thinner, and over long distances, such as marine scenes
    • 77mm UV Filter is important to distinguish between UV-generated haze and that of air-borne particles, such as smog
    • Size: 77mm/3.0in(Dia.)


    Jeryerce 77mm Multi  Coated UV Protective Filter

    UV Filter

    • Multi-coated 77mm UV Filter is effective for reducing distant haze in landscape pictures taken on sunny days, especially when using black-and-white film

    77mm Lens Filter

    77mm UV Filte

    • The 77mm Lens Filter also absorbs the Ultraviolet rays of the sun thereby reducing or eliminating distortion

    Size in Detail:

    What's the Camera Lens Filters:

    • Camera lens filters still have many uses in digital photography, and should be an important part of any photographer's camera bag. These can include polarizing filters to reduce glare and improve saturation, or simple UV/haze filters to provide extra protection for the front of your lens

    Lens Filter Type:

    • The most commonly used filters for digital photography include polarizing (linear/circular), UV/haze, neutral density, graduated neutral density and warming/cooling or color filters
    • Example uses for each are listed below:

    Filter Type

    Primary Use

    Common Subject Matter

    Linear & Circular Polarizers

    Reduce Glare Improve Saturation

    Sky / Water / Foliage in Landscape Photography

    Neutral Density (ND)

    Extend Exposure Time

    Waterfalls, Rivers
    under bright light

    Graduated Neutral Density (GND)

    Control Strong Light Gradients Reduce Vignetting

    Dramatically Lit Landscapes

    UV / Haze

    Improve Clarity with Film Provide Lens Protection


    Warming / Cooling

    Change White Balance

    Landscapes, Underwater, Special Lighting

    Problems with Lens Filters:

    • Filters should only be used when necessary because they can also adversely affect the image. Since they effectively introduce an additional piece of glass between your camera's sensor and the subject, they have the potential to reduce image quality. This usually comes in the form of either a slight color tint, a reduction in local or overall image contrast, or ghosting and increased lens flare caused by light inadvertently reflecting off the inside of the filter
    • Filters may also introduce physical vignetting (light fall-off or blackening at the edges of the image) if their opaque edge gets in the way of light entering the lens (right example). This was created by stacking a polarizing filter on top of a UV filter while also using a wide angle lens-causing the edges of the outermost filter to get in the way of the image. Stacking filters therefore has the potential to make all of the above problems much worse

    Jeryerce 77mm Multi  Coated UV Protective Filter

    Note on Choosing a Filter Size for a Camera Lens:

    • Lens filters generally come in two varieties: screw-on and front filters. Front filters are more flexible because they can be used on virtually any lens diameter, however these may also be more cumbersome to use since they may need to be held in front of the lens. On the other hand, filter holder kits are available that can improve this process. Screw-on filters can provide an air-tight seal when needed for protection, and cannot accidentally move relative to the lens during composure. The main disadvantage is that a given screw-on filter will only work with a specific lens size
    • The size of a screw-on filter is expressed in terms of its diameter, which corresponds to the diameter usually listed on the top or front of your camera lens. This diameter is listed in millimeters and usually ranges from about 46 to 82 mm for digital SLR cameras. Step-up or step-down adapters can enable a given filter size to be used on a lens with a smaller or larger diameter, respectively. However, step-down filter adapters may introduce substantial vignetting (since the filter may block light at the edges of the lens), whereas step-up adapters mean that your filter is much larger (and potentially more cumbersome) than is required
    • The height of the filter edges may also be important. Ultra-thin and other special filters are designed so that they can be used on wide angle lenses without vignetting. On the other hand, these may also be much more expensive and often do not have threads on the outside to accept another filter (or sometimes even the lens cap)

    Package Included:

    • 1 x 77mm Multi-coated UV Protective Filter

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Average Customer Review:
  ( 8 Reviews)
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W. Whicker

Bought this item on


Excellent Filter
00:00:00 02-12-2011
It works as expected. Good quality feel. There is a definite difference from non-coated or less coated glass - you can see much less reflection with this one. Very happy with it (I now use three on three separate lenses). Worth the money, and dinodirect had the best price and quick shipping.
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D. Brown

Bought this item on


Great wat to protect your lens
00:00:00 01-19-2011
I bought this mainly to protect my front lens surface. It doesn't decrease image quality at all and I highly recommend using this as protection.
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Jose C. Tan

Bought this item on


Nice Product
00:00:00 01-05-2011
Good filter lens. Dual function UV filter lens and lens protection. Reasonable price too for a multi-coated lens.
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P. O'Donovan

Bought this item on


Great UV Filter
00:00:00 12-15-2010
Well, as a UV filter, this is great. This was the third one I've tried and it is by far the best, with absolutely NO ghosting of bright light sources at all...
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Bought this item on


Great quality - multi coated UV Filter is a must
00:00:00 12-02-2010
The Hoya is affordable and seems to be very good quality <br/>This was the most affordable "multi-coated" filter I could find to protect my lens. The next time you're in a camera shop, do a visual comparison between a single and multi-coated filter. <br/> <br/>My order with dinodirect shipped fast and arrived in perfect condition
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Mark Hunsaker

Bought this item on


Just what I needed
00:00:00 11-23-2010
This 77mm UV Filter turned out to be the right quality and the right price for me (I bought two of them for two lenses). Research convinced me to buy a lens filter that had multi coating on it to go with the lenses that are multi coated. These had good reviews and a reasonable price, so I gave them a try. They showed up in good shape, went on easily, and are now doing exactly what they should be doing... protecting my camera without me noticing the difference.
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Steve Callister

Bought this item on


good UV filter, good value
00:00:00 11-16-2010
Great filter, good build, glass, multicoated, not overpriced. Everything a filter should be. I've bumped the edge of this filter against hard surfaces more than once and it has not bent the aluminum ring or damaged the lens it was attached to. Good product.
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Bought this item on


as advertised
00:00:00 11-10-2010
Looking through it with the naked eye reveals no distortions or imperfections. This is a genuine multi-coated UV filter (test this by looking at a reflection of a light source on its surface: a perfect reflection indicates no coating, a dim reflection indicates a single coating, and a green reflection indicates multiple coatings). Multiple coatings yield greater light transmission through the glass, and less glare, but (and this affects all multi-coated filters from all companies) also pick up dust, fingerprints, and condensation very easily (just holding it on the metal ring with your fingers causes condensation from your perspiration).
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